All Things PPC

Optimise your landing page to align with ad intent, boost conversions, and reduce PPC costs.

Understand how UTM tags connect your PPC efforts to Google Analytics and business performance.

Cut wasted spend and boost ROI by using negative keywords to block irrelevant traffic in Google Ads.

Avoiding over/underspending with practical tips

A guide to using site links, callouts, structured snippets, etc

Tailoring campaigns by physical or intent-based location

The Power of Negative Keywords in PPC

Why its Smart to use Smart Bidding, Smartly.

Compare Google Ads vs Local Services Ads: key differences, pros & cons, and industry eligibility.

Microsoft Advertsing is often neglected - are you leaving leads on the table?

From Clicks to Clients. Lead Gen Starts with Tracking.

Your Ad Copy is the first impression of your brand. Make it count.