🔍 Paid Search Audit & Strategy
A deep, objective review of your existing Google Ads account or a strategic plan for those starting fresh.
What We Offer
Comprehensive Audit or Discovery Build 🧠
For existing accounts: detailed audit of structure, segmentation, settings, bidding, keywords, and ads.
For new advertisers: creation of a foundational strategy based on market research, keyword discovery, and competitor analysis.
Waste & Opportunity Analysis ♻️
Pinpoint underperforming segments, inefficient budget spend, and missed keyword coverage.
Identify high-impact quick wins and low-hanging fruit for improved ROI.
Tracking & Attribution Assessment 📊
Review of existing conversion tracking setup and its reliability.
Recommendations for attribution model adjustments to better reflect true performance.
Ad Messaging & Funnel Review ✍️
Evaluate ad copy relevance and variation.
Ensure alignment between ad messages, user intent, and landing pages.
Strategic Roadmap & Next Steps 🛣️
Deliverables include a clear 30-60-90 day roadmap or build plan.
Prioritised list of actions with expected impact levels.
Can be delivered as a written report or live walkthrough.
Key Benefits
Risk-Free Insight Before Committing
Perfect for clients not yet ready for monthly retainers — gives them clarity and confidence before investing further.
Objective & Actionable
No fluff or filler — every finding is tied to a clear recommendation and revenue impact.
Customised to Your Business
Whether you’re spending £1k/month or £100k+, we tailor our strategy to your vertical, margins, and business goals.
Ideal for:
Businesses unsure of what’s working (or not) in their current PPC account.
Clients who’ve had a bad experience with a previous agency.
New advertisers who want to launch the right way — based on data, not guesswork.
