Privacy Policy

Privacy Policy — Acquired Lead Ltd

1. Who We Are

Acquired Lead Ltd (“we”, “us”, “our”) is the organisation responsible for collecting and processing personal data on this website.

Company Name: Acquired Lead Ltd

Company Registration Number: 16214735

ICO Registration Reference: ZB988291

Registered in England & Wales

Contact Email: [email protected]

We are committed to protecting your privacy and handling your personal data in accordance with UK GDPR, the Data Protection Act 2018, and all applicable advertising and privacy regulations.

2. What Personal Data We Collect

We only collect the minimum personal data necessary to operate our business and provide our services. This may include:

Name

Email address

Phone number

Business information

Marketing attribution data (source, medium, campaign)

Technical data (IP address, device type, browser type)

Cookie identifiers used by LeadConnector / Go High Level

Google Tag Manager event data (non‑PII)

Form submission data

Chat widget interaction data

We do not collect or process sensitive personal data.

3. How We Collect Personal Data

We collect personal data through:

Contact forms

Consultation booking forms

Website analytics

Cookies and tracking technologies used by LeadConnector

Google Tag Manager and Google Tag

Server logs

Chat widgets and funnel interactions

We do not use remarketing, behavioural advertising, or profiling.

4. Why We Collect Personal Data (Purpose & Legal Basis)

Under UK GDPR, we process personal data under the following lawful bases:

Legitimate Interests

To operate our business and provide digital marketing services, including:

Responding to enquiries

Providing consultations

Measuring marketing attribution

Improving website performance

Ensuring forms, funnels, and chat widgets function correctly

Preventing fraud or misuse

Consent

For cookies and tracking technologies that are not strictly necessary.

You may withdraw consent at any time using our cookie banner or by contacting us.

5. Cookies & Tracking Technologies

Our website is hosted on Go High Level / LeadConnector, which uses cookies, local storage, and session storage for:

Essential website functionality

Form submissions

Chat widget operation

Session tracking

Attribution (first‑session event, session history, user journey)

Payment‑related cookies (if applicable)

reCAPTCHA verification

Funnel and calendar functionality

We also use:

Google Tag Manager

Google Tag (non‑remarketing)

No Google Ads remarketing tags

No Microsoft UET at present

A detailed list of LeadConnector cookies is available in their documentation.

You can manage cookie preferences through our cookie banner.

Our website provides a cookie‑consent interface that allows visitors to customise their cookie preferences. Through our cookie banner, users can choose to accept, reject, or adjust specific categories of cookies at any time. These categories include:

Essential – Required for core website functionality and always enabled.

Functional – Supports enhanced features such as chat widgets and saved preferences.

Analytics – Helps us understand visitor behaviour and improve performance.

Performance – Optimises site speed and user experience.

Advertising – Used for targeted advertising (we do not use these cookies).

Uncategorized – Cookies not yet assigned to a category.

Users may modify or withdraw their cookie preferences at any time using the cookie banner or by adjusting browser settings.

6. How We Use Tracking Data

Tracking data is used solely for:

Measuring marketing attribution

Understanding which channels generate enquiries

Improving website performance

Ensuring forms, funnels, and chat widgets operate correctly

We do not use tracking data for:

Remarketing

Behavioural advertising

Building user profiles

Selling data

Sharing data with third parties for advertising purposes

7. Sharing of Personal Data

We may share limited personal data with:

LeadConnector (website hosting and form processing)

Google (analytics and tag management)

Email service providers

CRM systems used to manage enquiries

We do not sell personal data.

We do not share personal data with third parties for advertising or remarketing.

8. Microsoft Advertising Disclosure (Required by Microsoft Policy)

If we implement Microsoft UET in the future, we will update this policy to include:

A disclosure that Microsoft collects or receives personal data

A link to the Microsoft Privacy Statement

Details of how UET data is used

Instructions on how users can opt out

At present, we do not use Microsoft UET.

9. International Transfers

Some service providers (e.g., Google, LeadConnector) may process data outside the UK. Where this occurs, data is protected under:

Standard Contractual Clauses (SCCs)

UK GDPR safeguards

Provider‑specific compliance frameworks

10. How Long We Keep Personal Data

We retain personal data only as long as necessary:

Enquiry data: up to 24 months

Cookie identifiers: according to cookie type (session or persistent)

Technical logs: up to 12 months

CRM records: until no longer required for legitimate business purposes

11. Your Rights Under UK GDPR

You have the right to:

Access your data

Correct inaccurate data

Request deletion

Withdraw consent

Object to processing

Request data portability

Lodge a complaint with the ICO

To exercise these rights, contact: [email protected]

12. How to Withdraw Consent

You can withdraw consent by:

Using our cookie banner

Adjusting browser settings

Contacting us directly

13. Security Measures

We take appropriate technical and organisational measures to protect personal data, including:

Secure hosting

Encrypted data transmission (HTTPS)

Access controls

Regular security reviews

14. Changes to This Policy

We may update this policy periodically.

The latest version will always be available on this page.